Why YouTube Is the Mind-Blowing Gem Inside Google
- YouTube has a chance, and will become, bigger than television globally.
- YouTube has over 1 billion users. 80% are from outside the U.S..
- YouTube is on demand or live. I watched an incredible 5-hour live streamed concert from Amsterdam in HD Saturday night on my 60-inch plasma TV. Because I pay $12 a month for YouTube Red it was commercial free. All my videos, music and music videos are commercial free.
- YouTube is on your biggest TV with the best picture and sound or in your pocket all over the world on your mobile device.
- They’ve just opened up offices and huge professional studios in New York, London, Los Angeles, and Tokyo, and we’ll likely see more soon.
- They’ve introduced a system where you as a “YouTube Creator” can go to these studios (as long as you have 10,000 subscribers) and start making fully professional videos with YouTube’s help. They do this because they know YouTube is going to be the biggest video platform ever invented.
- Not only does everyone watch YouTube, they watch its content over and over. A video can spread virally through The Internet in seconds. This is impossible with TV or film.
- YouTube IS video on the web and is the most undervalued asset in the company.
- Nearly every person on the planet will have access to an internet connection…and wants content…and video content is the most valuable. Where will they go? YouTube is the global brand and cannot be caught.
- With YouTube, there is no cable or satellite needed. Just an internet connection and a mobile device. Both mobile and connectivity are exploding. People from Singapore, Toronto, Berlin, Chicago, Rio, Mumbai, Cape Town, London, Moscow, Sydney, Tokyo and every rural area in between..will all tune into the same professional channels on YouTube to watch comedy, kids shows, news, drama without a monthly fee from a cable company. The advertising can be local.
- I cannot tell you how massive this could be. In fact, I could make the case that YouTube alone may one day be worth the $530 billion that Google is currently worth